The Google brand is built on information and infinite possibilities. Just as Google's search engines find and deliver information through loops and arcs, the design echoes the fluidic form of the information loop. Bright colours, undulating lines and smooth surfaces create a clean and futuristic look. The tasteful, neutral palette is creatively interspersed with pops of vibrant colour and minimal graphics.
The biophilic design helps creates a fluid, futuristic interior aesthetic. The strategic use of colour evokes aesthetic and psychological responses, and evokes cues of art, fashion, commerce, and even physical and emotional sensations.